Digital Marketing · Operations · Strategy

Meryl
Salerno

15+ years of digital marketing experience — building systems, automating workflows, and turning data into decisions.

I spend my time making things work better: finding where the friction is, figuring out what the data is actually saying, and building processes that hold up over time.

See experience See my impact

About

Systems thinker.
Data-driven doer.

Over my 15+ years in marketing, I've worked on just about every digital marketing task imaginable. My passion is using the tools at my disposal to design and implement better systems — to automate what can be automated, and to analyze data to explain what happened so that smarter decisions can be made going forward.

I'm an exceptionally fast learner with strong communication, technical, and analytical skills. I frequently manage multiple projects from inception to execution — keeping stakeholders aligned and work moving forward.

Impact

What I've delivered

Systems & Automation

Built and maintain end-to-end workflows for registration, ticketing, fundraising, and volunteering — reducing manual work and barriers to access

Data-Driven Strategy

Established reporting frameworks across multiple organizations to turn campaign data into actionable recommendations and measurable improvements

Full-Funnel Marketing

Email, paid media, SEO, social, and content — planned and executed across ed-tech, publishing, and nonprofit audiences

Cross-Functional Leadership

Vendor management, stakeholder alignment, developer collaboration, and team onboarding — keeping complex projects moving from inception to execution

15+

Years in Digital Marketing

Across ed-tech, publishing, and nonprofit sectors

100%

Increase in Engaged Customers

Via a pilot email program designed and coordinated from scratch

73%

Revenue Growth YOY

Through testing strategies and data-driven campaign iteration

83%

Increase in Site Visits

From a content creation and distribution strategy built from the ground up

72%

CTR Improvement YOY

Guided by A/B testing, analysis, and continuous optimization

53%

Increase in Conversions

Resulting from a targeted subscriber engagement strategy

Highlights

What I've built

Current Work

Develop and maintain systems to streamline registration, ticketing, fundraising, and volunteering
Plan and execute email, social, paid ads, SEO, and Google Ads campaigns
Ongoing website updates and developer collaboration
Built and maintain a new registration process to reduce inequitable barriers
Create documentation and training systems for team members
Analyze content, product, and placement to drive planning and future budget priorities
Manage vendors, balance budgets, and map paid media scheduling
Guide email best practices via A/B testing and yearly performance analysis

Previous Highlights

Coordinated a weekly pilot email program resulting in a 100% increase in key engaged customers
Guided testing strategies resulting in YOY: Open Rate +45%, CTR +72%, Leads +23%, Revenue +73%
Content strategy resulting in a 25% increase in engaged subscribers, +83% site visits, +53% conversions
Designed new eNewsletter templates — YOY: CTR +20%, Conversions +33%, Revenue +100%
Created content including emails, graphics, landing pages, forms, and website pages
Established reporting frameworks to analyze campaign performance and inform best practices